Brand design and marketing strategy for this global, multi-asset trading firm.
Client
- Sumo
Our Role
- Brand design
- Environmental Design
- Marketing Strategy
- Emerging Market
- Research
- Social Media Management
- SEO
Sumo provides a home for professional traders looking for access to clearing, access to capital and administrative and compliance support. They approached Quartermaster to help them create a brand ID that would connect with new and existing clients while also showcasing their “partnership first” approach.
We started by creating a set of brand guidelines that included a new logo, word mark and color palette with use-case examples for each. The visual ID is rooted around the concept of growth, with an illustration style that resembles that of a banknote highlighted through throwback black and white drawings of trees and plants. The new “S” logo in particular was designed to portray a message of interconnectedness between partners and trader peers alike.
Since then, Quartermaster has continued to support Sumo with a full range of marketing services, including Marketing Strategy, Emerging Market Research, Social Media Management, SEO, and Brand Development for other companies they have invested in or are developing.








