Bonnaroo

Creative marketing for one of the biggest and most influential music festivals ever.

Client

  • Bonnaroo Music and Arts Festival

Agency

  • SuperFly

Role

  • Brand design
  • Marketing Strategy
  • Social Media
  • Digital Design
  • Environmental Design

Our leadership had the honor of spearheading brand creative and marketing for one of the world’s most influential music festivals.

Uniquely, Bonnaroo redesigned its visual ID every year since its inception, creating a dynamic canvas in which to express the passion and positivity that truly sets this festival apart from the pack.

A social media post featuring song lyrics by M83 over a picture of the main rainbow Bonnaroo arch entrance.
A social media post announcing that Kanye West is playing at the festival, showing hiim floating to the sky into a light beam, with the Bonnaroo hashtag and logo icon in the corner.
Lyrics to a Grateful Dead song in white text over a colorful image from the Bonnaroo event site with a purple and green border.
A social media post that says ‘Thank You’ using the purple and green brand pattern around the edges of the letters, above a couple holding hands walking away in the parking lot.
A screenshot taken from the Bonnaroo homepage for 2015 showing the iconic ferris wheel.
A screenshot taken from the Bonnaroo homepage for 2014 with an article titled ‘Macklemore and Ryan Lewis are killing it.
The Bonnaroo logo in purple and green with a flag that says ‘15 years of magic’.