Bonnaroo

Creative marketing for one of the biggest and most influential music festivals ever.

Client

  • Bonnaroo Music and Arts Festival

Agency

  • SuperFly

Our Role

  • Brand design
  • Marketing Strategy
  • Social Media
  • Digital Design
  • Environmental Design

Our leadership had the honor of leading creative marketing for one of the world’s most influential music festivals between 2013-2016 (when Live Nation acquired the property).

Uniquely, Bonnaroo redesigned its visual ID every year since its inception, creating a dynamic canvas in which to express the passion and positivity that truly sets this festival apart from the pack.

The Bonnaroo logo in purple and green with a flag that says ‘15 years of magic’.
Young woman in a t-shirt and shorts standing under an artistic waterfall mushroom, smiling and looking forward.