Celebrating ‘local’ in a TV spot for this Midwest grocery mainstay.
Client
- Jewel Osco
Agency
- SuperFly
Our Role
- Content
- Casting and Production
- Focus Group Testing
- Music Supervision
No one knows Chicago like Jewel-Osco. Not Whole Foods. Not Mariano’s. Not Trader Joes. “The Jewels” have been a key part of the community since 1899. These days, grocers are quick to throw around the word “local.” But Jewel owns local. And this Gold Telly-winning campaign puts their stake back in the ground, with a giant city of Chicago flag waving from the top of it.