Jewel Osco

Celebrating ‘local’ in a TV spot for this Midwest grocery mainstay.

Client

  • Jewel Osco

Agency

  • SuperFly

Our Role

  • Content
  • Casting and Production
  • Focus Group Testing
  • Music Supervision

No one knows Chicago like Jewel-Osco. Not Whole Foods. Not Mariano’s. Not Trader Joes. “The Jewels” have been a key part of the community since 1899. These days, grocers are quick to throw around the word “local.” But Jewel owns local. And this Gold Telly-winning campaign puts their stake back in the ground, with a giant city of Chicago flag waving from the top of it.