The Art and Science Of

Brandcraft

Featured Work

Superhuman Suite @ SXSW

Brand Expression

Grammarly approached Quartermaster at a pivotal moment of transformation. Following a series of acquisitions, including Coda, Superhuman, and Go, the company was consolidating into a unified communication and productivity platform under a new identity: Superhuman.

Featured Work

Playdate

Brand Creation, Brand Expression

At a time when consumers are rethinking their relationship with intoxication, recovery, and stress relief, one of the most successful cannabis entrepreneurs set out to launch a ready-to-drink, hemp-derived THC beverage and turned to Quartermaster to bring the vision to life. With legalization expanding, regulations easing, and retail access accelerating, the timing was right. But in a crowded THC beverage market, the brand needed a boldly distinctive approach to stand out.

Featured Work

FUNNY WATER 2.0

Brand Creation, Brand Expression, Product Incubation

Funny Water is a naturally flavored, spiked water brand designed for the health-conscious drinker looking for a refreshing alternative to traditional alcoholic beverages and hard seltzers.

Featured Work

Cornucopian Capital

Brand Creation, Brand Expression

We were approached by Cornucopian Capital, an investment firm specializing in the intersection of food science and human biology, to create the firm’s first brand identity. Cornucopian Capital’s mission is to foster global health advancements by investing in consumer packaged goods (CPG) companies dedicated to improving the world’s food systems.

Featured Work

HELLBENT

Brand Creation, Brand Expression, Product Incubation

A beloved actor, his business partner, and a pair of comedy television writers sought to carve out a bold new path in the alcoholic beverage industry. They wanted to draw on their passion for geek culture and horror movies to create a brand that resonates with a young, culturally-attuned customer base who craves high-ABV options for their nights out.

Featured Work

Force Fields

Brand Creation, Brand Expression

Chippewa Valley, renowned for its successful rock and country festivals, sought to expand into the electronic dance music (EDM) scene with a new festival. Quartermaster was engaged to name and brand this new venture, resulting in the creation of “Force Fields,” a festival that blends music, culture, and a captivating alien theme.

Featured Work

Starlyng

Brand Creation, Brand Expression

Starlyng is an innovative company at the forefront of Drone Defense technology, specializing in safeguarding commercial real estate, factories, industrial complexes, and large-scale event venues from unauthorized drone entry and interference. As one of a small group of pioneers in their field, Starlyng needed a brand that would not only distinguish it from competitors but also encapsulate its unique value proposition.