The Art and Science Of
Brandcraft

Brandcraft involves the skillful gathering of market insights and the strategic manipulation of creative touchpoints to achieve quantifiable results.

Featured Work

HELLBENT

Product Incubation

A beloved actor, his business partner, and a pair of comedy television writers sought to carve out a bold new path in the alcoholic beverage industry. They wanted to draw on their passion for geek culture and horror movies to create a brand that resonates with a young, culturally-attuned customer base who craves high-ABV options for their nights out.

Featured Work

FUNNY WATER

Brand Creation, Brand Expression, Product Incubation

FUNNY WATER is a ground-breaking beverage brand with a bold purpose – to be the first alcoholic beverage company to encourage people to drink less alcohol. FUNNY WATER targets a health-conscious audience searching for a fun, low-alcohol content (ABV) alternative to seltzers and high octane spirits.

Featured Work

Rock Fest

Brand Expression, Brand Transition

For over 30 years, rock fans from all over the globe have ascended upon Cadott, Wisconsin for the legendary Rock Fest. Quartermaster was tasked with rebranding this beloved property, with the goal of creating a more ownable ID system and better positioning the event within a heavily saturated regional festival market.

Featured Work

Cornucopian Capital

Brand Creation, Brand Expression

We were approached by Cornucopian Capital, an investment firm specializing in the intersection of food science and human biology, to create the firm’s first brand identity. Cornucopian Capital’s mission is to foster global health advancements by investing in consumer packaged goods (CPG) companies dedicated to improving the world’s food systems.

Featured Work

This Little Goat

Brand Expression

This Little Goat, a vibrant line of sauces, spices, and crunches created by celebrity chef Stephanie Izard, sought to enhance its market presence and build greater awareness of the it’s product suite. The brand required comprehensive marketing support to not only elevate its digital presence but also to strategically align with high-profile brand partners and navigate complex market dynamics.

Featured Work

Starlyng

Brand Creation, Brand Expression

Starlyng is an innovative company at the forefront of Drone Defense technology, specializing in safeguarding commercial real estate, factories, industrial complexes, and large-scale event venues from unauthorized drone entry and interference. As one of a small group of pioneers in their field, Starlyng needed a brand that would not only distinguish it from competitors but also encapsulate its unique value proposition.

What We Do

01.
Graphic illustration of a gold and gray paper airplane with a pencil tip as the nose, and straight thin lines coming off the back to show motion.

01. Product Incubation

Turning innovative visions into reality with our dynamic approach to nurturing ideas into market-leading successes.

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02.
Graphic illustration of a gold and gray lightbulb, in which the bulb part resembles a camera aperture.

02. Brand Creation

Crafting industry-leading brands with a blend of artistry and strategic vision to inspire action and captivate your audience.

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03.
Graphic illustration of a gold and gray prismatic triangle shape.

03. Brand Transition

Mastering the art of reinvention to revitalize your brand, ensuring it remains relevant and powerful in an ever-evolving market.

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04.
Graphic illustration of a gold and gray speech bubble in the slight shape of an eyeball.

04. Brand Expression

Connecting deeply with your audience through authentic narratives and meaningful conversations, bringing your brand to life.

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In Great Company

Clients Past & Present