The Art and Science Of
Brandcraft

Brandcraft involves the skillful gathering of market insights and the strategic manipulation of creative touchpoints to achieve quantifiable results.

Key Case StudiesOur Expertise
Featured Work

FUNNY WATER

Brand Creation, Brand Expression, Product Incubation

FUNNY WATER is a ground-breaking beverage brand with a bold purpose – to be the first alcoholic beverage company to encourage people to drink less alcohol. FUNNY WATER targets a health-conscious audience searching for a fun, low-alcohol content (ABV) alternative to seltzers and high octane spirits.

Featured Work

Cornucopian Capital

Brand Creation, Brand Expression

We were approached by Cornucopian Capital, an investment firm specializing in the intersection of food science and human biology, to create the firm’s first brand identity. Cornucopian Capital’s mission is to foster global health advancements by investing in consumer packaged goods (CPG) companies dedicated to improving the world’s food systems.

Featured Work

This Little Goat

Brand Expression

This Little Goat, a vibrant line of sauces, spices, and crunches created by celebrity chef Stephanie Izard, sought to enhance its market presence and build greater awareness of the it’s product suite. The brand required comprehensive marketing support to not only elevate its digital presence but also to strategically align with high-profile brand partners and navigate complex market dynamics.

Featured Work

Starlyng

Brand Creation, Brand Expression

Starlyng is an innovative company at the forefront of Drone Defense technology, specializing in safeguarding commercial real estate, factories, industrial complexes, and large-scale event venues from unauthorized drone entry and interference. As one of a small group of pioneers in their field, Starlyng needed a brand that would not only distinguish it from competitors but also encapsulate its unique value proposition.

Featured Work

Hoofbeat

Brand Transition

Originally known as “Country Fest,” this iconic music festival in Cadott, Wisconsin, has been a staple for country music lovers for over 35 years. As part of a strategic move to reposition and modernize the festival, Quartermaster was tasked with transforming its identity to stand out in a market increasingly crowded with competitors boasting similar names, branding, and talent lineups.

Featured Work

Force Fields

Brand Creation

Chippewa Valley, renowned for its successful rock and country festivals, sought to expand into the electronic dance music (EDM) scene with a new festival. Quartermaster was engaged to name and brand this new venture, resulting in the creation of “Force Fields,” a festival that blends music, culture, and a captivating alien theme.

What We Do

01.
Graphic illustration of a gold and gray paper airplane with a pencil tip as the nose, and straight thin lines coming off the back to show motion.

01. Product Incubation

Turning innovative visions into reality with our dynamic approach to nurturing ideas into market-leading successes.

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02.
Graphic illustration of a gold and gray lightbulb, in which the bulb part resembles a camera aperture.

02. Brand Creation

Crafting industry-leading brands with a blend of artistry and strategic vision to inspire action and captivate your audience.

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03.
Graphic illustration of a gold and gray prismatic triangle shape.

03. Brand Transition

Mastering the art of reinvention to revitalize your brand, ensuring it remains relevant and powerful in an ever-evolving market.

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04.
Graphic illustration of a gold and gray speech bubble in the slight shape of an eyeball.

04. Brand Expression

Connecting deeply with your audience through authentic narratives and meaningful conversations, bringing your brand to life.

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In Great Company

Clients Past & Present