CASTL

Helping brands prepare for modern day battle.

Client

  • CASTL/SUMO Capital

Our Role

  • Marketing Strategy
  • Brand Design

  • Merch Design

  • Website Design



CASTL is a strategic consulting firm that offers collectible and asset ownership solutions for brands, including direct-to-consumer marketplaces, fractional ownership systems and ancillary NFT benefits. Prior to launch, the company approached Quartermaster to help create a brand identity designed to speak to and engage the world’s biggest brands, as well as existing clients including Gibson and Real Madrid.

Our team created a brand that naturally reflects the concept of fractionality while highlighting the company’s diversity of assets and partnerships. The CASTL mark is represented by a rampart, featuring a brick-style pattern that both denotes strength and stability while also forming containers used to highlight partnerships and support imagery. The ID system also includes subtle references to the digital underpinnings of the blockchain, which serves as the foundation of the company’s ownership and ledger.

A grid collage of pages from the CASTL brand guidelines book at a vertical diagonal angle
A book with two pages displaying content from the CASTL brand guidelines book.
Four posters representing the company’s four main sectors, showing on each: a Nike shoe, a gold watch, a monkey wearing yellow headphones, and a reddish orange guitar
A digital display designed with CASTL branding showing various stock exchange updates