Vetnique

360 marketing support for this veterinarian-led pet supplements company.

Client

  • Vetnique

Our Role

  • CMO Consulting
  • Marketing Strategy
  • Automated Email
  • Loyalty and Referral Programs
  • Brand Design
  • Content
  • Social Media Management

Vetnique was looking for a new marketing and creative partner to level-up the company’s outward communications, refine their brand identity and position the company more competitively in a very competitive market. 



Quartermaster began with an industry analysis in order to better understand the market landscape and isolate key areas of improvement.  This included consideration for a new automated email strategy to more effectively engage customers throughout the buying cycle and recommendations for upgrading the company’s subscription and referrals programs, in addition to an overall refinement of the company’s printed and digital materials.


Quartermaster rebuilt Vetnique’s email system from the ground up and developed a new set of brand guidelines to align all communications including packaging, website, social, OOH and digital advertising.

Additionally, Quartermaster now supports Vetnique with a full range of marketing services, including organic social media management, paid ads, and ongoing CMO support from our founder.

Various pages from the Vetnique brand guidelines book arranged in a grid at a vertical diagonal angle.
Three views of an email design created for Vetnique for Order Confirmation
“A detailed view of a Vetnique product titled ‘Glandex’ with a silly image of a dog showing its tail and looking backwards, with a full list of the graphic symbols developed for each type of special ingredient used across the product line.
Several social media posts showing the Vetnique products, and lifestyle images of people with their pets.