Outside Lands

Brand creative and marketing for this nationally recognized tentpole festival.

Client

  • Various Artists

Agency

  • SuperFly

Role

  • Marketing Strategy
  • Brand Design
  • Social Media 
  • Content
  • Environmental Design

Between 2013-2018, our leadership was one of the driving forces behind the brand creative and marketing of the Outside Lands Music and Arts Festival in Golden Gate Park in San Francisco, which included multiple brand redesigns, annual website redesigns, social media marketing and on-site signage.

A social media post announcing Anderson Paak and the Free Nationals as an artist, with an image of Anderson in the center and the background split into gold and tan solid colors with radial linework and a slightly distressed overlay, with the Outside Lands logo in the corner.
A social media post announcing Paul Simon as an artist, with an image of him in the center and the background split into gold and tan solid colors with radial linework and a slightly distressed overlay, with the Outside Lands logo in the corner.
A social media post with illustrations of glasses of red wine and people enjoying wine at the music festival, on a pink background, and reads ‘Wine Lands’.
A social media post with illustrations of cheeseburgers and people eating food at the music festival, on a coral colored background, and reads ‘A Taste of the Bay Area’.
A page from the Outside Lands brand guidelines showing a poster example of a correct and effective way to use the brand illustrations.
A page from the Outside Lands brand guidelines explaining the illustrations created for the brand identity and how to use them
A page from the Outside Lands brand guidelines explaining the logo in all its forms and the specific rules for usage
A page from the Outside Lands brand guidelines explaining the color palette and how it should be used
A mockup of three social media posts created for the festival: one that reads ‘Who do you think will top the Outside Lands 2019 lineup?’, another that says ‘The jig is up: I’m not a nice lady - Michelle Wolf’, and a third that says ‘Beer Lands’
The entrance to the Barbary comedy and improv stage at Outside Lands, with bright, colorful, playful and intricate illustrations covering the banner out front.
A nighttime performance to a large crowd at the ‘Twin Peaks’ named stage at the festival.