Brand development and strategy for a global leader in automated louver technology.
Client
- Vergola
Our Role
- Brand Transition
- Marketing Strategy
- Social Media
- Advertising Creative
- Media Buying
Vergola, the largest Automated Louver company in Australia, had recently opened its first U.S. office in Los Angeles. To appeal to a new, uniquely affluent American audience, they were looking to evolve Vergola’s brand positioning and ID. Quartermaster conducted extensive market research, which informed a new series of advertising designed to capture the attention of California luxury home owners.
With new positioning in place, Quartermaster took over the company’s media buying and communication efforts, isolating new targets across digital and print, while supporting social media with refreshed creative and messaging.




