Vergola

Brand development and strategy for a global leader in automated louver technology.

Client

  • Vergola

Our Role

  • Brand Transition
  • Marketing Strategy
  • Social Media
  • Advertising Creative
  • Media Buying

Vergola, the largest Automated Louver company in Australia, had recently opened its first U.S. office in Los Angeles. To appeal to a new, uniquely affluent American audience, they were looking to evolve Vergola’s brand positioning and ID. Quartermaster conducted extensive market research, which informed a new series of advertising designed to capture the attention of California luxury home owners.

With new positioning in place, Quartermaster took over the company’s media buying and communication efforts, isolating new targets across digital and print, while supporting social media with refreshed creative and messaging.

A magazine opened and folded over to a Vergola advertisement showing the product outdoors on a sunny day, titled ‘Outdoor Living, Redefined’.
The front and back side of a Vergola brochure titled ‘Outdoor Living, Redefined; Automated & Adjustable Roofing System.
Three example social media posts made for Vergola including a testimony from a client, and two others with beautiful images of the product and a headline.
A magazine opened and folded over to a Vergola advertisement showing the product outdoors at dusk overlooking the ocean, titled ‘Outdoor Living, Always in Season’.
Social media infographic post titled ‘Why Vergola’, with graphic yellow icons representing each of 6 reasons to choose this product, and an image of the product installed in a home.