Brand development for two AWS sub-programs within their global identity system.
Client
- Amazon Web Services
Agency
- SuperFly
Our Role
- Brand Development
- Brand Expression
- Merchandise Design
- Advertising Creative
- Digital Design
AWS engaged Quartermaster to develop two distinct sub-brands that could flex within their global identity system while still feeling fresh and differentiated. Using AWS’s fonts, palette, and iconography as a foundation, we expanded the visual language and expressed it across a full suite of assets – PowerPoint templates, social content, animations, event materials, merchandise, and more.
Generative AI Accelerator
For the Generative AI Accelerator, they requested a space-inspired identity that mirrored the program’s bold vision: supporting 80 of the world’s top generative AI startups with mentorship, technology, and investor access. Soft gradients, surreal dreamscapes, and a portal motif evoke exploration, imagination, and the blending of natural and technological worlds.
Impact Bootcamp
For Impact Bootcamps, we built a warmer, human-centered identity that reflects AWS’s commitment to empowering underrepresented founders. Friendly forms and collaborative imagery underscore connection, mentorship, and momentum, capturing the collective energy of founders building something greater together.
Together, these sub-brands embody AWS’s dual focus on future-forward innovation and inclusive growth.
