Advocate Construction

Market Research/Competitive Analysis
Audience Modeling
Brand Strategy
Marketing Strategy
Media Planning
SEO & SEM
Go-to-Market Strategy
Social Media & Content Strategy

For over a decade, Advocate Construction has been a trusted leader in residential and commercial renovation, delivering high-quality roofing, siding, gutter, and exterior services to a growing customer base nationwide.

Grounded in integrity, craftsmanship, and hyper-local service, Advocate built its reputation through a primarily door-to-door, insurance-driven model. As the company matured, it faced a significant opportunity to capture more direct-to-consumer opportunities and unlock large-scale growth through a modern marketing engine, an elevated brand, and new referral pipelines. Quartermaster partnered with Advocate to assess its brand positioning, sales strategy, and marketing ecosystem, developing actionable recommendations to build an industry-leading D2C growth engine.

The Challenge

As Advocate prepared for its next stage of growth, it became clear that the brand and marketing ecosystem needed to evolve to match the company’s expanding ambitions. While Advocate had strong construction expertise and a loyal customer base, its marketing foundation was underdeveloped relative to competitors. The brand identity needed some refinement, the website and messaging were not yet optimized for consumer conversion, and its social media focused more on internal culture than customer-facing content. The company had also not yet invested in a formal marketing team, paid media, SEO, or inbound sales automation, creating room to build a more scalable, data-driven growth engine.

To fully capitalize on new D2C and referral opportunities, Advocate needed a cohesive brand system, a more strategic marketing and paid media infrastructure, and a scalable approach to lead generation that could support long-term success.

Research & Insights

Quartermaster conducted a full competitive and brand analysis, identifying where Advocate excelled, where it blended in, and where meaningful differentiation existed.

We mapped industry saturation points, emerging consumer expectations, and white-space opportunities for messaging, visual identity, digital presence, and customer engagement. Research also revealed substantial gaps in SEO, content strategy, paid media, and lead attribution, each limiting Advocate’s ability to scale. We assessed marketing, brand identity, tone of voice, and positioning assets to diagnose inconsistencies and opportunities for modernization.

Finally, we evaluated high-potential referral audiences and uncovered a strong market opportunity to grow through strategic relationships with real estate and home service professionals.

The Solution: A Multi-Phased, Actionable Roadmap

Quartermaster delivered a comprehensive, phased roadmap designed to transform Advocate into a best-in-class D2C organization. We began with brand and communications tune-ups to polish the visual identity, refine messaging, reskin key marketing materials, and elevate brand destinations for stronger conversion. From there, we built the backbone of a modern inbound sales infrastructure, defining workflows, email and SMS automations, lead routing protocols, and KPI expectations needed for operational excellence.

We developed Advocate’s SEO strategy through recommendations for on-site optimization, metadata restructuring, content pillar development, and backlinking opportunities. On the paid media front, we designed a full-funnel D2C model spanning Google Ads, Local Service Ads, Meta Ads, geotargeting, and retargeting, complete with testing timelines, KPI targets, CAC benchmarks, and a roadmap for efficient scaling. We also reinvented the insurance-driven winback strategy with new landing pages, geo-targeted creative, paid tactics, and automated workflows to amplify door-to-door efforts.

At the organizational level, we created staffing models, job descriptions, salary benchmarks, and a phased hiring plan, laying the foundation for an enterprise-level marketing team capable of owning D2C operations at scale.

Outcome & Conclusion

With a clear strategic roadmap in place, Advocate is now entering Phase 1 of implementation, a foundational stage in which Quartermaster will modernize the brand identity, refine existing marketing materials, strengthen the marketing infrastructure, optimize inbound sales processes through HubSpot automation, establish a robust SEO foundation, build the systems required for scalable D2C growth, and launch an insurance winback strategy to capture low-hanging opportunities. Together, these initiatives will create a customer journey that is streamlined, trackable, and conversion-ready while amplifying the effectiveness of Advocate’s existing door-to-door efforts.

We will also be supporting the hiring process for Advocate’s first key internal hire: a Senior Marketing Specialist whom Quartermaster will train across HubSpot, SEO, social media, and reporting to ensure consistent execution across channels. As these components come online, Advocate will gain faster lead response times, stronger conversion rates, increased organic visibility, and a more polished, consumer-focused brand presence – essential milestones that prepare the company for Phase 2 and the scaling of paid media initiatives.

By building this foundation, Quartermaster is equipping Advocate with a revenue-generating engine capable of supporting long-term D2C expansion and positioning the company for sustained, enterprise-level growth.

Amazon Web Services

Brand development for two AWS sub-programs within their global identity system.

Client

Amazon Web Services

Agency

SuperFly

Our Role

Brand Development
Brand Expression
Merchandise Design
Advertising Creative
Digital Design

AWS engaged Quartermaster to develop two distinct sub-brands that could flex within their global identity system while still feeling fresh and differentiated. Using AWS’s fonts, palette, and iconography as a foundation, we expanded the visual language and expressed it across a full suite of assets – PowerPoint templates, social content, animations, event materials, merchandise, and more.

Generative AI Accelerator

For the Generative AI Accelerator, they requested a space-inspired identity that mirrored the program’s bold vision: supporting 80 of the world’s top generative AI startups with mentorship, technology, and investor access. Soft gradients, surreal dreamscapes, and a portal motif evoke exploration, imagination, and the blending of natural and technological worlds.

Impact Bootcamp

For Impact Bootcamps, we built a warmer, human-centered identity that reflects AWS’s commitment to empowering underrepresented founders. Friendly forms and collaborative imagery underscore connection, mentorship, and momentum, capturing the collective energy of founders building something greater together.

Together, these sub-brands embody AWS’s dual focus on future-forward innovation and inclusive growth.

Grandoozy

Client

GRANDOOZY

Agency

SuperFly

Role

Brand Creation
Brand Strategy
Brand Book Development
Logo & Identity Design
Marketing Strategy
Social Media
Content Creation

Our leadership led naming, brand creation and marketing for this grand doozy of a festival property, set in the Denver, CO area.

The event was uniquely set on an under-utilized local golf course and featured top tier talent including Stevie Wonder, Kendrick Lamar and Florence and the Machine headlining. The brand was designed to celebrate Denver culture, including the city’s emerging culinary, art and already prominent music scene, steering the brand and messaging away from the typical mountain resort positioning of other local events and brands.

Lost Lake

Client

Lost Lake

Agency

SuperFly

Role

Brand Creation
Brand Strategy
Brand Book Development
Logo & Identity Design
Marketing Strategy
Social Media
Content Creation
Environmental design

In the heart of the Phoenix/Scottsdale area, our leadership lead the brand creation, experiential concepting & narrative, creative marketing, and launch of this epic festival brand.

From naming and visual identity to on-site environmental design, the concept was brought to life in all its technicolor, fire-breathing glory.

Case Study | FUNNY WATER 2.0

FUNNY WATER 2.0

Market research
Audience Modeling
Brand Strategy
Brand Development
Product Formulation
Packaging Design & Development
Merchandising Design
Go-to-Market Strategy

Funny Water is a naturally flavored, spiked water brand designed for the health-conscious drinker looking for a refreshing alternative to traditional alcoholic beverages and hard seltzers.

Since its launch in 2021, Funny Water gained traction among young female consumers, and recognizing the opportunity to better align with evolving wellness trends, they partnered with Quartermaster to overhaul the brand and packaging system from the ground up, bringing more synergy and shelf appeal to the product.

The Challenge

Funny Water entered a competitive RTD beverage landscape with an identity that was minimalist, flat, and intentionally irreverent. But as the market shifted toward spiked seltzers and other “better-for-you” beverages, the brand failed to resonate fully with its evolving customer base of wellness-minded women – many of whom were choosing Funny Water over high-sugar, high-calorie alternatives.

Quartermaster was tasked with not only refining the brand to appeal to a modern female audience, but redesigning the packaging to better visually communicate Funny Water’s value propositions and stand out on highly competitive retail shelves crowded with bold colors.

Research & Insights

Through extensive consumer research and trend analysis, Quartermaster uncovered several key findings that shaped the rebrand. The leading attributes driving Funny Water’s sales, 80 calories and zero sugar, were buried on the previous packaging, despite being primary decision-making factors for consumers. Our research also revealed a growing consumer appetite for alcoholic beverages that feel light, clean, and refreshing, particularly among younger demographics who are often choosing to moderate their alcohol intake or select drinks with functional benefits. We identified an opportunity to push into a clearer, more modern visual language that conveyed wellness without feeling overly sterile or aggressively feminine.

$1.4M Sales (2015)

$351M Revenue (2017)

Source: CNBC

Color and Typography Exploration: Saturated vs Pastel

Composition and Illustration Exploration

Slim Can Exploration

The Solution: A Refreshing, Shelf-Ready Makeover

Quartermaster developed a new identity and packaging system that clearly and confidently communicates Funny Water’s benefits while injecting new energy into the brand. The design refresh began by flipping the brand’s core color scheme: white became the new base, evoking cleanliness, purity, and health, while accent colors were used to reflect each fruit flavor and drive visual vibrancy.

We transitioned the product into skinny cans to better align with better-for-you beverage category norms and improved shelf legibility through bold, graphic-forward visuals. Splashing water elements were introduced to reinforce the brand’s essence – still water with a hint of alcohol and natural fruit flavor – and to emphasize refreshment at first glance.

The updated typography and iconography strike a balance between modern and playful, enhancing shelf recognition while avoiding overly feminine or overly clinical cues. The result is a fresh, friendly, and functionally smart design that better positions Funny Water in the minds (and hands) of health-conscious drinkers.

Outcome & Conclusion

The Funny Water rebrand has repositioned the product to better reflect its strengths: low-cal, zero sugar, easy drinking. The new packaging has improved on-shelf visibility, consumer understanding, and cultural relevance for both its core female audience and a broader demographic of wellness-focused drinkers. Shortly after rolling out the new look, Trader Joe’s, and other prominent retailers that had been out of reach prior, decided to carry Funny Water in their stores.

Quartermaster’s strategic redesign helped transform Funny Water from a novelty to a category contender by modernizing the brand, sharpening its message, and unlocking future growth with a flexible design system poised to drive stronger engagement and broader appeal.

Case Study | MATI

Music at the intersection

Market Research/Competitive Analysis
Audience Modeling
Brand Strategy
Brand Development
Merchandising Design
Brand Guidelines
Video Animation
Media Planning
Marketing Strategy
Sponsorship Sales

Music at the Intersection (MATI) brings music, community, and culture together in a celebration of St. Louis’s past, present, and future. Rooted in diversity and inclusivity, the event mirrors the city’s identity as the crossroads of America—where North meets South and East meets West. Since its 2021 debut, MATI has earned both local devotion and national recognition for its mission-driven purpose, eclectic lineup, and authentic connection to the city’s musical heritage. In the heart of the Grand Center Arts District, three festival stages, a district-wide block party, and a dynamic industry conference converge into one experience that entertains, educates, and empowers.

Building on strong growth in attendance, community impact, and representation, MATI enlisted Quartermaster to refine its brand, marketing, and sponsorship strategy—aiming to expand national reach, strengthen local engagement, and ensure long-term success.

The Challenge

Previous Year Execution

While MATI had built a loyal following as a locally produced event, its brand and marketing approach needed refinement to reach the next stage of growth. The existing identity lacked cohesion between its festival, conference, and block party components, and the visual system was text-heavy, disjointed, and not fully ownable in a saturated festival landscape. Marketing and media spend were not yet strategically deployed to maximize reach, targeting, and ROI. On the sponsorship side, the program remained heavily localized, relying on smaller community partnerships rather than high-value regional and national deals. Without a clear sales process, competitive packages, or structured account management, the event was missing opportunities to secure larger, more impactful partners.

Meanwhile, a new competitor had entered the market, targeting a more general audience, making it essential for MATI to sharpen its positioning around its multicultural mission and unique heritage. To compete and continue growing, MATI needed a cohesive brand identity, more strategic marketing and paid media, and a scalable sponsorship program capable of attracting and retaining top-tier partners.

Research & Insights

Early Concepts:

Quartermaster’s competitive analysis revealed opportunities for MATI to own a more distinct, localized personality anchored in the city’s cultural and artistic legacy. The brand’s typography, iconography, and color palette needed modernization and simplification, while retaining its vibrant energy. Audience insights confirmed the importance of emphasizing MATI’s dual role as both a festival and a professional conference, elevating the industry component from an afterthought to a standalone draw. We identified ways to connect more authentically with multicultural audiences, attract younger creative professionals, and position MATI as a must-attend destination for music lovers, industry insiders, and cultural tourists alike. Merchandise emerged as an underutilized channel for organic brand growth, with room to improve wearability and appeal. Across all touchpoints, the opportunity lay in unifying the brand’s elements under a clearer mission-based message that celebrated St. Louis’s enduring contributions to music, arts, and culture.
 

The Solution

Quartermaster reimagined MATI’s visual identity to be bold, modern, and meaningful. The name was streamlined to a powerful “MATI” wordmark with a timeless, legible logotype that feels approachable yet confident. Drawing from the festival’s urban development mission, the brand integrates actual St. Louis street maps into illustrations of people and musical instruments, symbolizing infrastructure as the unseen force behind artistic expression. A refined iconographic system distinguishes each programming component—a speech bubble for the conference, a location pin for the block party, and a stereo speaker for the music festival. The existing color palette was retained for recognition but refined with stronger hierarchy and usage guidelines. New typography adds eclecticism and movement, while graphic symbols embed the city’s identity into the visual language. Conference materials were redesigned with a clean, professional look that still ties back to the main brand, ensuring consistency across all components.

Beyond the rebrand, Quartermaster built a research-driven marketing and paid media strategy covering audience segmentation, channel mix, budget allocation, and KPIs. The sponsorship program was overhauled from prospecting and pitching to negotiation, activation, and reporting. For the rollout, we produced key creative assets including the lineup poster, festival map, merchandise, stage banners, billboards, artist cards, and credentials.

Outcome and Conclusion

The reception to the rebrand has been overwhelmingly positive, reinforcing MATI’s position as both a local cultural anchor and a festival with national relevance. The refreshed identity resonates strongly with multicultural audiences, differentiates MATI from competitors, and unifies the event’s multiple components under one cohesive visual language.

Sponsorship revenue and quality have significantly increased, with higher-value partnerships secured from both local institutions and national brands. Combined with the strategic marketing and media roadmap, MATI’s 2025 sales and revenue have exponentially surpassed previous years, setting new benchmarks for growth and impact. Quartermaster continues to serve as MATI’s creative and strategic partner, ensuring the brand’s momentum builds year over year.

Case Study | Playdate

Playdate

Market Research
Competitive Analysis
Audience Modeling
Brand Strategy
Naming
Brand Design & Creation
Brand Positioning & Language
Packaging Design & Development
Merchandising Design
Promotional Materials
Brand Guidelines
Website Design & Development

At a time when consumers are rethinking their relationship with intoxication, recovery, and stress relief, one of the most successful cannabis entrepreneurs set out to launch a ready-to-drink, hemp-derived THC beverage and turned to Quartermaster to bring the vision to life. With legalization expanding, regulations easing, and retail access accelerating, the timing was right. But in a crowded THC beverage market, the brand needed a boldly distinctive approach to stand out.

Quartermaster led brand strategy, naming, visual identity, positioning, packaging, and website design to create a product that feels premium, provocative, and built for a modern audience.  

The Challenge

The new brand needed to strike a delicate balance: cross-generational yet trend-forward, stylish but not sterile, slightly feminine without veering into cliché. It had to succeed in retail channels while also holding its own in upscale restaurants, wine bars, and other on-premise establishments. The challenge was to push against the tired tropes of cannabis branding – no tie-dye, no hemp leaves, no generic wellness clichés – while creating a visual identity with both immediate stopping power and long-term market relevance. The positioning also needed to navigate the tricky middle ground between the overdesigned minimalism of many premium beverages and the loud, immature aesthetics seen in craft beer and novelty cannabis products.

The challenge was to position it not as a “stoner” drink or a hyper-feminized wine alternative, but as a confident, culturally-attuned THC brand that elevates and redefines modern social rituals. 

Research & Insights

Quartermaster’s research identified three major opportunities. First, THC beverages were still in an early adoption phase for mainstream consumers, meaning there was room to define the category’s visual language. Second,while wellness and escapism themes are common in the category, few brands celebrate connection, curiosity, and creativity as central pillars, leaving an opening for Playdate to claim that space. And third, although younger, “cannabis-literate” consumers are driving much of the category’s growth, older drinkers who are curious about alternatives to alcohol represent a promising and underexplored audience segment for THC beverages. These insights shaped the Playdate brand as a cross-generational, mood-enhancing alternative to alcohol—quick onset, even buzz, premium ingredients, and a sensory boost that pairs equally well with socializing, creative pursuits, or relaxation.

The Solution

Early Concepts:

Quartermaster created Playdate, a ready-to-drink THC “wine” brand that blends sophistication with rebellious fun. Inspired by the boldness of pop art and the heightened sensory shifts of THC, the visual identity uses high-contrast color and dynamic forms to signal flavor, energy, and transformation. The logotype is a modern homage to mid-20th-century Italian poster design, channeling the joyful spirit of a free thinker reimagined for today. The keyhole logomark, built from concentric outlines, creates depth and motion while evoking a portal into a freer, more creative state of mind: part invitation, part mystery, hinting at discovery and altered perspective.

The color palette pairs blue and white, nodding to clear skies and openness, with bright neons that cue flavor and amplify the sense of visual transformation. It balances moments of softness with bold duotones for a gently trippy yet sophisticated effect. Across packaging, website, and marketing touchpoints, the brand avoids overdone cannabis and wellness cues, instead owning a distinct aesthetic that feels stylish, socially resonant, and versatile enough for both retail shelves and high-end hospitality environments. 

Outcome and Conclusion

The result is THC branding reimagined: smart, stylish, and subversive with staying power. Playdate stands apart in the market as a confident, eye-catching brand that invites consumers into a new kind of social ritual, one that’s free from hangovers, blackouts, and regrets.

The brand’s identity balances boldness with refinement, giving it mass appeal without diluting its personality. Built for curious minds and social spirits of every age and walk of life, Playdate turns hangouts into highlights, offering a playful detour from the mundane while securing its place as a premium, culturally-relevant force in the THC beverage category.

Case Study | Rock Fest

Rock Fest

Promotional Strategy & Materials
Environmental Design
Merchandising Design

For over 30 years, rock fans from all over the globe have ascended upon Cadott, Wisconsin for the legendary Rock Fest. Quartermaster was tasked with rebranding this beloved property, with the goal of creating a more ownable ID system and better positioning the event within a heavily saturated regional festival market. It was essential that this brand transition honored the festival’s impressive legacy and struck a chord with its fiercely loyal attendees, a community deeply protective of their annual event.

The Challenge

As the last standing independently run rock festival in the country, the branding solution demanded a fresh perspective on a genre of music defined by rebellion. While we knew certain visual tropes would universally resonate with the target audience, we were fueled by a desire to evoke the rock culture and ethos in a non-cliché approach and reposition these familiar expressions through a uniquely local lens in order to effectively distill the special spirit and longstanding traditions of Rock Fest.

Research & Insights

Early Concepts:

At their core, rock festivals embody the archetype of rebel brands. However, our research revealed that, ironically, many of their brand identities relied on the exact same overused visual cues to communicate their nonconformity, such as gritty textures, rugged fonts, guitar graphics, horror-inspired themes, and traditional counterculture imagery – a formulaic, visual shorthand that failed to capture the distinctive character of each event. Given this significant aesthetic saturation in the market, we knew we needed to take advantage of this white space opportunity.

With a loyal fanbase who we knew valued individualism, resilience,and community, transforming Rock Fest’s brand presented an opportunity to celebrate these ideals in a way that felt authentically inspired and specifically personal to their proud Midwestern roots. From native wildlife skulls to rural barbed wire fences, the natural and manmade elements of the Wisconsin heartland offered a rich design foundation that aligned with the festival’s unique setting and cultural heritage.
 

The Solution: A Bold Tribute to the Land and Legacy

The new logo draws inspiration from the rugged symmetry of wildlife skulls native to the region. Its sharp, jagged angles evoke the raw energy of rock while nodding to the tradition of mounting skulls on wooden plaques—a familiar sight in Midwestern homes, often paired with vintage rock records.

The brand mark, a barbed wire spike twisted into the classic ‘sign of the horns’ hand gesture, serves as a rebellious yet grounded emblem. Barbed wire, a symbol of resilience and community, mirrors the unbreakable bond of Rock Fest fans while tying back to the farmland setting. This modern reinterpretation blends rock’s raw energy with the festival’s down-to-earth roots. 

The color palette draws from the fiery hues of a golden-hour sunse—vivid oranges, deep reds, and warm yellows—capturing the intensity of rock music and the natural beauty of the festival’s rural grounds. Silhouettes of native, leafless trees entwined with barbed wire add texture and depth, connecting the brand to its landscape. Tree ring patterns symbolize growth and legacy, grounding the identity in its rich history. Native wild animal skulls further anchor the brand to its Midwestern roots, reinforcing a rugged yet modern character that feels deeply personal to the festival’s audience. 

Outcome and Conclusion

Rock Fest’s revitalized visual identity is a powerful testament to the enduring legacy of rock music and the resilience of its community. Much like barbed wire fences weathering the test of time, Rock Fest fans are united by an unbreakable spirit, and the new brand reflects their raw, untamed energy. The unique new brand, rooted in its Midwestern heritage, captures the essence of what makes Rock Fest a true home for rock enthusiasts, sets it apart from competitors, and appeals to a global audience.

This project underscores Quartermaster’s expertise in navigating brand transformations that honor tradition while embracing innovation. Rock Fest stands as a shining example of how thoughtful branding can empower established events to thrive in crowded markets.

Case Study | HELLBENT

HELLBENT

Market Research & Competitive Analysis
Product Formulation
Naming
Brand Identity Creation
Packaging Design & Development
Promotional Strategies & Materials
Merchandising Design
Pro Forma & Go-To-Market Strategy

A beloved actor, his business partner, and a pair of comedy television writers sought to carve out a bold new path in the alcoholic beverage industry. They wanted to draw on their passion for geek culture and horror movies to create a brand that resonates with a young, culturally-attuned customer base who craves high-ABV options for their nights out. Quartermaster was entrusted with transforming this vision into a fully realized product, leading the creation of everything from the beverage formula and flavor profiles to the name, visual identity, and packaging.

The Challenge

While the founder and his partners brought creative imaginations and a strong concept hypothesis to the table, they lacked experience navigating the competitive beverage industry. Quartermaster was tasked with bridging that gap, identifying white space opportunities, and crafting a distinct product, supporting brand identity and the foundations of what would become a new business. The challenge was to balance current market trends with a disruptive position, ensuring the beverage would stand out in a crowded category while appealing to a diverse audience seeking premium, high-ABV options with bold flavor

Research & Insights

Quartermaster’s research revealed two key consumption trends: the simultaneous rise of low-ABV and high-ABV beverages, catering to different drinking occasions and audiences. This finding validated the idea of a high-octane (8%+ ABV) beverage, particularly among cost-conscious, social drinkers valuing alcohol volume per dollar spent.

Additionally, premiumization trends showed a growing preference for spirit-based cocktails with bold, full-flavored profiles and high-quality ingredients. Therefore, we identified our target demographic to skew younger (ages 21-25), with a secondary audience of late 20s to 40s drawn to compelling storytelling and a premium drinking experience. We also noticed the same classic recipes largely reflected in the product offerings on shelves, leading to the identification of a series of popular cocktails currently underserved in the RTD (ready-to-drink) market.

Our competitive brand analysis uncovered a saturated RTD cocktail space dominated by dainty, highly elegant, minimalist visual identities. This revealed a white space opportunity: a bold, edgy, and illustrative brand that cuts through the clutter, drawing inspiration from horror and occult themes to engage a younger, harder-to-reach audience—particularly males under 35—while offering a distinct alternative to overly feminine branding.

The Solution: Party Cocktails with a Wicked Twist.

Early Concepts:

Enter: Hellbent, a canned cocktail brand that combines real spirit bases, bold flavors, high ABVs, and edgy, horror-inspired packaging. Hellbent’s branding strikes the perfect balance between the clean, minimalist aesthetic common in RTD cocktails and the wild, playful energy of craft beer brands.

The logo features a weathered, gritty style that evokes rebellion and individuality. The tilted ‘B’ symbolizes both the brand’s off-kilter personality and its high ABV, nodding to the idea of being ‘bent,’ or drunk. The brand’s vibrant color palette draws inspiration from the electric hues of 1980s horror movie posters, creating a dynamic and eye-catching shelf presence.The can designs reflect the color of the liquid inside, creating an intuitive connection between the product and its packaging while ensuring visual cohesion across the line.

Each flavor is personified by an illustrated monster silhouette, inspired by iconic horror characters, and paired with understated easter egg elements that deepen the storytelling. These hand-drawn designs, featuring textured ink and paint brush effects, add a raw, eerie authenticity. Each monster’s exaggerated, screaming mouth serves as a striking focal point, amplifying the brand’s bold identity.

Hellbent’s product line includes five wickedly delicious cocktails: Dirty Shirley, Corpse Reviver #2, Swamp Margarita, Pain Killer, and Coffee Negroni. Quartermaster led the development of every aspect of Hellbent, from product concept and formulation to naming, branding, and packaging, crafting a brand that invites all drinkers to raise hell and release their wild side.

Outcome and Conclusion

Hellbent’s distinctive branding and strategic positioning have already garnered investor enthusiasm, setting the stage for a successful market entry. This project exemplifies Quartermaster’s ability to translate visionary concepts into market-ready products. By combining in-depth market research, competitive analysis, and innovative design, Hellbent is poised to be a sin-sational success, redefining the RTD cocktail space with its bold flavors, edgy identity, and rebellious spirit.

Vergola

Brand development and strategy for a global leader in automated louver technology.

Client

Vergola

Our Role

Brand Transition
Marketing Strategy
Social Media
Advertising Creative
Media Buying

Vergola, the largest Automated Louver company in Australia, had recently opened its first U.S. office in Los Angeles. To appeal to a new, uniquely affluent American audience, they were looking to evolve Vergola’s brand positioning and ID. Quartermaster conducted extensive market research, which informed a new series of advertising designed to capture the attention of California luxury home owners.

With new positioning in place, Quartermaster took over the company’s media buying and communication efforts, isolating new targets across digital and print, while supporting social media with refreshed creative and messaging.